Interesting IKEA Facts

25 votes - 88%
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1. The CEO of IKEA is very frugal and has been known to always fly coach, live in a modest home, and stays in inexpensive hotels.
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2. IKEA is the world's 3rd-largest user of wood and sells 2 billion Swedish meatballs a year.
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3. The "IKEA Effect" is a boost of pride in your cheap furniture because you put it together yourself.
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4. IKEA actually sells entire houses.
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5. When a person becomes more likeable because they are clumsy or make mistakes, it's called the 'Pratfall Effect.'
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6. When consumers help build a product, they value the product more. This is called the "IKEA" effect.

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